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They Call Me Sid Rock: Rodeo’s Extreme Cowboy

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Sid Steiner is a fourth-generation legend rodeo star in one of the fastest growing sports in the country; his autobiography covers his family history as well as his life from popular son of a star to becoming the 2002 Wrangler National Finals Rodeo Champion.
Part Number: 15
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Sid Steiner is a fourth-generation legend rodeo star in one of the fastest growing sports in the country; his autobiography covers his family history as well as his life from popular son of a star to becoming the 2002 Wrangler National Finals Rodeo Champion.

Sid Steiner had the pedigree: he was born into a Texas rodeo family that included a world-champion bull rider for a father. He also had the athleticism: he had made a name for himself as a fearless linebacker at Anderson High School in Austin. He certainly had the toughness: he had a propensity for finding the nearest physical altercation—and for ending it abruptly upon his arrival. And he ultimately proved to have the determination as well: he was hell-bent on working longer and harder than his competition to achieve his ultimate goal.

With his long hair, wild shirts, piercings, and tattoos, Sid Steiner never really conformed to the traditional stereotype of a cowboy. His individualism only made his road to the elite class of Professional Rodeo Cowboys Association steer wrestlers more challenging and made him more endearing to his growing legion of new-school rodeo fans. Constantly forced to earn his stripes from the disenchanted members of the old guard—both inside the arena and out—Sid Rock scratched and clawed his way to respectability and then achieved his sport’s highest honor with one of the most memorable performances in rodeo history at the Wrangler National Finals Rodeo in 2002.

Hardback with dust jacket – 256 pages

By Sid Steiner & Jim Pomerantz

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